Featured, News

WVU Study Finds Control, Fear and Shame Tactics Don’t Work for Effective Messaging

From WVU Today

Public messages should show respect for individual freedoms and personal choice and leave the politics at the door, if communicators expect compliance, according to researchers at West Virginia University’s John Chambers College of Business and Economics.

Messaging needs to hit the “sweet spot,” said Vijay Bharti, a 2021 business administration graduate looking into the effects of public health messaging during the COVID-19 pandemic.

You have reached content available exclusively to Welch News digital subscribers.

Receive a 3-day free trial of unlimited digital access.

Already a subscriber? Login here.